BRAND IDENTITY

The following work includes rebranding or complete brand identity package of current and up and coming companies. Each design is fitted according to target audience, client request, product location, and purpose.

Brio Cold Brew - Brand Identity

Brio Cold Brew Coffee, brand identity, including logo design, inspired by location: Dominican Republic, blend (Azua) derived from city beans are grown, roasted, and harvested. Definition of Brio: vigor or vivacity of style or performance. Defines the results after consuming this top tier cold brew coffee. Color palette is pulled from the varied and vibrant textiles of Dominican culture. The exotic pattern is pulled from the energetic dancing, music, and energy the cold brew will give you. Since the product sells at a higher retail price, I utilized gold to emboss the logo, and glass bottle to visually elevate the brand as a whole.

Duralia_P3 Cold Brew Brio Mockup_Page_1_edited.jpg

Brio Cap Mockup Final Version_edited.jpg

Duralia_P3 Cold Brew Brio Mockup_Page_2.jpg

Ember Candle Co. - Brand Identity

Ember Candle Company, brand identity package, including logo design, and tagline “Ignite Your Senses.” Design derived for what the company is known for, candles. Each of their scents are from organic essential oils. Natural rich tones are used throughout the brand, to emphasize the organic and high quality ingredients. Client requested an overall sleek, simple, and modern design. The outcome includes various subtle but impactful design elements, including the word “Ember” mimicking fire embers dancing around the flame.

Ember Jar Candle Mockup_cashmere mint_edited.jpg

Ember box mockup_cashmere mint_edited.jpg

Ember Jar Candle Mockup amber_edited.jpg

Wella Haircare - Rebrand

Fresh new look + logo for the professional hair care brand Wella. Client goal was to attract a new younger target audience, regardless of gender. Sleek, high end, simplistic but visually interesting modern design. I incorporated aqua blue to create a bold, eye catching pop, to favor a diverse audience. Typography, line work, and logo embody a more edgy vibe, while still encompassing what Wella is known for, luxurious hair products.

Knossos Beach - Rebrand

Knossos Beach Resort and Spa, located in Crete, Greece, re-brand: monogram, typographic logo, and brand identity package. Greek characters influenced the custom typographic logo, colors derived from the sandy beaches, and sunkissed skin after your luxurious stay at this ocean front resort. With a pop of the saturated blue utilized in the gift bags/boxes from the Greece Flag and other elements throughout the resort. I used a silhouette of the island Crete, making the packaging more unique and memorable. Vacationers will take these items home with them, reuse them, reminisce fond memories, return to the resort, and most importantly advertise the resort to friends and family.

Knossos Bag Mockup Island Brn Handle.png

Tee 2 Green - Rebrand

Fresh new logo and business card for golf studio training business, Tee 2 Green. Client's goal was to modernize the overall look of the brand, with plans to strengthen/grow business, and expand target audience. In addition to including a golf tee, the colors yellow + green, number 2, and putting green in the design. I incorporated the putting green in an abstract minimalistic manner, bathed with a saturated green to demand the viewer's eye. Each design element is purposefully simplistic, creating a sleek/modern presence and ease of successful transfer when logo is embroidered on gear. Client also requested two versions of the logo, one with and one without typography.

Life Identity - Rebrand

Client requested a full re-brand, including a typographic logo of their weekly Life Identity classes. Client goals included sleek, clean modern look, utilizing LCB new color palette, and icon imagery supporting the overall concept of each class. The location is surrounded by mountains, I used fun angles to add visual interest while still staying simple and on brand. Current design includes printed binder covers, hallway signs, 4x4 invite cards, and event display/advertisement.

Life Identity Sign (same color)_edited.jpg

Carhartt Mobile App - Website - Annual Report Re-Design

This project encompasses a re-design of the well known brand, Carhartt. Including the design, layout, and function of their mobile app, website, and annual report. Carhartt is known for their simple rugged workwear; clothing stitched to last and withstand harsh destructive environments. Which is why the tagline for this year's annual report and company theme is “Reliance.” The cover incorporates various weather conditions, showcasing the diverse clothing line Carhartt has to offer. The brand's visually simplistic but complex quality drove the clean modern layout. Today quick and easy navigation is absolutely mandatory, because competition is a click or swipe away.